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From initial concept thru final production, I can manage the process from start to finish. My Moto is "freedom within framework" allowing my work to stay on brand but offer variety by understanding different channels of communication and how/what to message.

I excel at re-brands and enjoy the challenge of evolving a brands identity while staying true to their roots. 


Client: Bar Louie // Project: Menu ReDesign // Designer: Addy Barnes


• Update Outdated Format to Something with More Personality

• Customer Ordering Experience Top Focus

• Print Solution to Allow for Quarterly Inserts

• Sample & Quote New Menu Material


• Initial Brainstorm

• Layout & Design Execution

• System and Franchise Versioning

• Proof and Revision Management

• Production Prep

• Third Party File Handoff (along with print version guide)

Menu Layout
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Client: Corner Bakery // Project: Quarterly Promotion POP

Design Lead: Addy Barnes


• Customer Awareness to LTO Items

• Ingredient Story


• Promotion Brainstorming

• Photography & Editing

• Design Execution (Including freshness icon development)

• Lead Design Team to Adapt Concept to LSM Efforts

• Proof and Revision Management

• Manage Project Timeline

• Production Prep

• Third Party File Handoff

Summer Promotion
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Client: Happy's Market // Project: In Store POP

Design Lead: Addy Barnes


• Create All Branded Elements In Store

• Menu / Drive-Thru Design


• Execute Pieces Staying Within Brand Guidelines

• Manage Proofing Process

• Production File Prep

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Client: Source Minerals // Project: Branding // Designer: Addy Barnes


• Logo Design

• Brand Icons

• Design Elements


• Concept

• Client Concept Pitch

• Style Sheet

• Branded Materials (Trade Show Graphics, Business Cards etc.)

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