From initial concept thru final production, I can manage the process from start to finish. My Moto is "freedom within framework" allowing my work to stay on brand but offer variety by understanding different channels of communication and how/what to message.

I excel at re-brands and enjoy the challenge of evolving a brands identity while staying true to their roots. 

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Client: Bar Louie // Project: Menu ReDesign // Designer: Addy Barnes

Task:

• Update Outdated Format to Something with More Personality

• Customer Ordering Experience Top Focus

• Print Solution to Allow for Quarterly Inserts

• Sample & Quote New Menu Material

Responsibilities:

• Initial Brainstorm

• Layout & Design Execution

• System and Franchise Versioning

• Proof and Revision Management

• Production Prep

• Third Party File Handoff (along with print version guide)

 
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Client: Corner Bakery // Project: Quarterly Promotion POP

Design Lead: Addy Barnes

Task:

• Customer Awareness to LTO Items

• Ingredient Story

Responsibilities:

• Promotion Brainstorming

• Photography & Editing

• Design Execution (Including freshness icon development)

• Lead Design Team to Adapt Concept to LSM Efforts

• Proof and Revision Management

• Manage Project Timeline

• Production Prep

• Third Party File Handoff

 
Happys Market Overview.jpg

Client: Happy's Market // Project: In Store POP

Design Lead: Addy Barnes

Task:

• Create All Branded Elements In Store

• Menu / Drive-Thru Design

Responsibilities:

• Execute Pieces Staying Within Brand Guidelines

• Manage Proofing Process

• Production File Prep

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Client: Source Minerals // Project: Branding // Designer: Addy Barnes

Task:

• Logo Design

• Brand Icons

• Design Elements

Responsibilities:

• Concept

• Client Concept Pitch

• Style Sheet

• Branded Materials (Trade Show Graphics, Business Cards etc.)