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Fridays Game Days

Leveraging their large bar spaces, TVs with audio and diverse appetizer & drink selection to position TGI Fridays as THE social gathering destination to watch the game. Align launch with the NFL season kick-off, driving traffic to the restaurants during game time(s). Leaning into the Football (NFL and College Football only) for initial launch, but is expected to lead into year around sports.

Role | Art Direction • Copywriting • Graphic Design
Client | TGI Fridays

Photographer | Nicolas Puglisi
Contributors | Cherry He • Gabriella Johnson

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